Margie Levinson

[Images intentionally blurred]

Process​

• I conducted a series of workshops designed to:

  • ​gather insights on our members with data and empathy mapping, and

  • bring cross-functional groups together to think from a user perspective.​​​

• I drafted principles geared at helping us prioritize features, articulate how a product should feel, and give guidelines to help drive alignment.

Results

• Each workshop had similar a-ha moments. I revealed work-in-progress drafts at the end of each workshop.

• Due to management shifts the principles were never adopted, but the process of bringing the teams together created synergy and cross-functional alignment.

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